Pandora's Sustainable Shift: Embracing Recycled Precious Metals

Pandora, the world’s largest jeweler by product volume, has made a significant shift in its production practices by moving away from mined precious metals. Instead, the company is exclusively using recycled gold and silver. This transition by the Danish company, famed for its charm bracelets priced between $65 and $95, is a sustainability-driven decision. Annually, Pandora consumes about 340 tonnes of silver and one tonne of gold. In 2022, the company’s supply chain was responsible for 264,224 tonnes of CO2 emissions, as per its annual report. The switch to recycled metals is expected to reduce Pandora’s indirect CO2 emissions by approximately 58,000 tonnes each year, according to Mads Twomey-Madsen, the senior vice president of communications and sustainability at Pandora.