World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts U.S. Treasury to Boost Long-Term Debt Sales READ MORE Gold's Unprecedented Surge in an Everything Rally READ MORE Tax Season and Rising Debt Costs Push U.S. February DeficitWider READ MORE Record High Credit Card Debt Strains American Finances Amid Inflation READ MORE Gold prices hit another record high after fresh U.S. data spurs Fed cut expectations READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment