World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Thursday's PCE Price Index Release to Shine a Spotlight on Inflation Trends READ MORE Gold Declines as Traders Consider Odds for Later Fed Rate Cuts READ MORE Fed's Rate Hikes Propel Global Shift Away from U.S. Dollar, Says Atlantic Council READ MORE Big banks are getting what they want from Washington READ MORE Gold Prices Dip in Anticipation of Pivotal U.S. Inflation Report READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment