McDonald’s CEO Promises ‘Affordability’ Amid $18 Big Mac Combo Backlash In response to declining sales driven by increased menu prices, McDonald’s CEO Chris Kempczinski has announced a strategic pivot towards affordability in 2024. The announcement comes after the fast-food giant faced backlash for pricing a Big Mac combo meal at nearly $18, a move that alienated its core customer base. Despite achieving a 3.4% growth in global same-store sales for the latest quarter, McDonald’s fell short of the anticipated 4.7% growth, a shortfall attributed to both the price hikes and impacts from Middle Eastern conflicts on overseas franchisees. This resulted in a nearly 4% drop in McDonald’s stock price to $285.97. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts The Commodities Feed: Gold Nears $2,200/oz READ MORE Harmony Gold Announces Record Dividend as Profits Skyrocket READ MORE Schroders Investment Insights: The Case for Gold in 2024 READ MORE Argentina's Inflation Eases in Milei's Debut Month Amid Economic Overhaul READ MORE Markets on Edge: Continuing Coverage of Regional Banking Crisis READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment