World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Incrementum: Monthly Gold Compass February 2024 READ MORE Huge debt costs mean climate spending could make emerging nations insolvent READ MORE Concerns Arise Over CPI Data Accuracy with Response Rates Lagging READ MORE Dollar Heads for Best Run in a Year as Fed Seen Delaying Cuts READ MORE Yellen Says She Regrets Saying Inflation Was‘Transitory’ READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment