World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts ECB Resists Market Pressure for Interest Rate Cuts READ MORE February Sees First Drop in Consumer Confidence Since November, Signaling Economic Unease READ MORE Fed's Latest Stress Test Scenarios: Banks Brace for Hypothetical Global Recession READ MORE How Gen Z's Interest in Gold is Shaping the Market READ MORE Crude Market Heats Up: WTI Climbs 3.3% as Supply-Demand Gap Narrows READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment
