World Gold Council Launches 'You are Gold' Campaign in India The World Gold Council has kicked off the ‘You are Gold’ campaign in India, targeting a fresh and youthful audience. This innovative multimedia initiative is designed to deepen the connection between millennials, Gen Z, and gold, casting the precious metal not just as a financial asset but as a symbol of personal empowerment and expression. It’s a strategic move to align gold with the values of courage, perseverance, and the expressive identity of younger generations, thereby rejuvenating its appeal in a country with deep-rooted gold traditions. « Previous Article Next Article » Share This Article Choose Your Platform: Facebook Twitter Google Plus Linkedin Related Posts Charted: Workers Win As Wage Growth Outpaces Inflation READ MORE How doomsday preppers made gold and silver precious end-of-the-world assets READ MORE LVMH Shines with Record Revenue in Jewelry Sales READ MORE Gold hits fresh record as rate cut hopes build after data shows inflation ease READ MORE 30-Year Fixed Mortgage Back Near 7%: Mortgage Interest Rates Today for March 25, 2024 READ MORE Add a Comment Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Save my name, email, and website in this browser for the next time I comment. Comment